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Technical targeting is associated with the user's own software or hardware status. The advertisement is altered depending on the user's available network bandwidth, for example if a user is on their mobile phone that has limited connection, the ad delivery system will display a version of the ad that is smaller for a faster data transfer rate. Stuart Weitzman Cling sock boots sale choice tBqUO

Addressable advertising systems serve ads directly based on demographic, psychographic, or behavioral attributes associated with the consumer(s) exposed to the ad. These systems are always digital and must be addressable in that the end point which serves the ad ( set-top box , website, or digital sign) must be capable of rendering an ad independently of any other end points based on consumer attributes specific to that end point at the time the ad is served. Addressable advertising systems therefore must use consumer traits associated with the end points as the basis for selecting and serving ads. [14]

Time targeting is centred around time and focuses on the idea of fitting in around people's everyday lifestyles (Schlee, 2013). For example, scheduling specific ads at a timeframe from 5–7pm, when the typical commute home from work is.

Sociodemographic targeting focuses on the characteristics of consumers, including their age, gender, salary and nationality (Schlee, 2013). The idea is to target users specifically, using this data about them collected, for example, targeting a male in the age bracket of 18-24. Facebook uses this form of targeting by showing advertisements relevant to the user's individual demographic on their account, this can show up in forms of banner ads, or commercial videos (Taylor et al., 2011).

This type of advertising involves targeting different users based on their geographic location. IP addresses can signal the location of a user and can usually transfer the location through ZIP codes. (Schlee, 2013) Locations are then stored for users in static profiles, thus advertisers can easily target these individuals based on their geographic location. A Roberto Cavalli snake print slipon sneakers discount latest collections fLD3Q
(LBS) is a mobile information service which allows spatial and temporal data transmission and can be used to an advertiser's advantage (Dhar Varshney, 2011). This data can be harnessed from applications on the device that allow access to the location information (Peterson Groot, 2009). This type of targeted advertising focuses on localising content, for example a user could be prompted with options of activities in the area, for example places to eat, nearby shops etc. Although producing advertising off consumer's location-based services can improve the effectiveness of delivering ads, it can raise issues with the user's privacy (Li Du, 2012).

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This form of targeted advertising is centred around the activity/actions of users, and is more easily achieved on web pages (Krumm, 2010). Information from browsing websites can be collected from data mining, which finds patterns in users search history. Advertisers using this method believe it produces ads that will be more relevant to users, thus leading consumers be more likely influenced by them (Yan et al., 2009). If a consumer was frequently searching for plane ticket prices, the targeting system would recognise this and start showing related adverts across unrelated websites, such as airfare deals on Facebook. Its advantage is that it can target individual's interests, rather than target groups of people whose interests may vary (Schlee, 2013).

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was the first and most basic form of targeting used online. involves segmenting an audience into more specific groups using parameters such as gender, age, ethnicity, annual income, parental status etc. All members in the group share the common trait. So, when an advertiser wishes to run a campaign aimed at a specific group of people then that campaign is intended only for the group that contains those traits at which the campaign is targeted. Having finalized the advertiser's demographic target, a website or a website section is chosen as a medium because a large proportion of the targeted audience utilizes that form of media.

Segmentation using psychographics Is based on an individual's personality, values, interests and lifestyles. A recent study concerning what forms of media people use- conducted by the Entertainment Technology Center at the University of Southern California, the Hallmark Channel, and E-Poll Market Research- concludes that a better predictor of media usage is the user's lifestyle. Researchers concluded that while cohorts of these groups may have similar demographic profiles, they may have different attitudes and media usage habits. [20] Psychographics can provide further insight by distinguishing an audience into specific groups by using their personal traits. Once acknowledging this is the case, advertisers can begin to target customers having recognized that factors other than age for example provides greater insight into the customer.

Contextual advertising is a strategy to place advertisements on media vehicles, such as specific websites or print magazines, whose themes are relevant to the promoted products (Joeng King, 2005, p.2). Advertisers apply this strategy in order to narrow-target their audiences (Belch Belch, 2009, p.2; Jeong and King, 2005). Advertisements are selected and served by automated systems based on the identity of the user and the displayed content of the media. The advertisements will be displayed across the user's different platforms and are chosen based on searches for key words; appearing as either a web page or pop up ads. It is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the webpage the user is viewing.

Every brand, service or product has itself a personality, how it is viewed by the public and the community and marketers will create these personalities to match the personality traits of their target market. discount codes shopping online factory outlet online ASOS Wide Fit Desert Boots in Brown Suede discount popular outlet comfortable popular cheap online keRU8B
Marketers and advertisers create these personalities because when a consumer can relate to the characteristics of a brand, service or product they are more likely to feel connected towards the product and purchase it. [21]

Everyone is different and advertisers compensate for this, they know different people lead different lives, have different lifestyles and different wants and needs at different times in their consumers lives ("Psychographic Market Segmentation | Local Directive", 2016). Advertisers who base their segmentation on psychographic characteristics promote their product as the solution to these wants and needs. Segmentation by lifestyle considers where the consumer is in their life cycle and what is important to them at that exact time.

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